This really goes against the flow when you consider that for the past 10 years or so we have tending to book our own holidays separately on the websites offering budget flights and cheaper accommodation. These sites also highlighted the cut that travel company’s were taking so not only did we save money, we felt like we had got one over on the industry and effectively killed off the traditional package holiday as we know it.

The only types of holidays that survived this do it yourself method of booking holidays were cruises and all inclusive holidays. This is a very smart move from First Choice, whose all inclusive packages will include all meals and local drinks, hotel accommodation, transfers and flights. Having all this paid for in advance takes a great strain of the family budget as far as spending money is concerned, which is a great help.

The video launched by First Choice to highlight their campaign and the move into the all inclusive market shows a typical British family arriving in resort. They are greeted with enthusiasm by all and then spot a deserted corner with empty sun loungers, palm trees and a stunning sunset. The camera pans out to show the family taking it all in and we are told that there is nothing like the feeling of an all inclusive holiday.

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You don’t earn the kind of enviable reputation that Thomson has by misleading customers, and their dedication to creating the perfect family holiday has seen them pick up numerous awards in the travel industry to emphasise their excellence in this area. The years that we go on holiday with our kids are all too brief, and by booking a Thomson holiday you can guarantee that you are turning those precious times into long lasting memories.

As well as the current TV commercial which emphasises the importance of family holidays, their website also carries an informative video based around their great new range of family resorts and the distinctly child friendly hotels. There are activities, clubs and academies that ensure they will have a great time through the day, and sleep like logs through the night.

Thomson also appreciate that parents also need to be catered for as  this is the holiday they have worked hard for, so there is plenty for the adults to do as well. Whether you want to lie by the pool and recharge your batteries, go on trips as a family, or embrace the exciting programmes of evening entertainment, the Thomson family resorts guarantee that everyone will have a fantastic family holiday, and take home a whole host of great memories that will be recalled time after time in the years to come.